Oh boy, don't get me started on forum participation! Granted, since the demise of its popularity, my fooling with the format, taking it down, etc, has not been conducive to attracting new folks and even discourages the ones who do. That said, this forum predates facebook by 4 years. We were like the mom and pop shop before Walmart came to town. In 2004 facebook comes along and as it gains in popularity, we becoming less active. I've researched ways to solve our problem and this is what I've found... 75% of adults online participate on facebook. 15% participate in online discussion forums. If the interest in a forum is geographically limited, then you can do the numbers. Ours comes out to a potential of 6,000 members. We have 70.