Hah, I liked clicking on that link. The first thing I notice is the hot blonde and brunette on the page, lol!
I think it is, however, the question is, who is being racist? African-Americans, or the college? Was it the college's idea? If so, isn't that supporting the idea of segregation? I cannot speak for the African-American race, so anything I assume is probably not going to be exactly right, but if the roles were reversed and I, being white, was in the minority, I would feel like they're making an example out of me by forcing me into my own racial orientation. If I want to be a part of a college and part of the student body, then that means to be considered not separated in any way, but to be intertwined with the other students. Not that, "Oh, Skinsguy is one of our white students." Because, whether if this college realizes it or not, that's basically what they're doing to these black students by having a separate orientation. These students will be labeled as their "black students", not just simply students.
And, honestly, isn't what Dr. King wanted was to not be judged by the color of our skin, but by what's in our heart? How is this any different?