Other than NASCAR related events, what other types of annual events do you think would bring people to Martinsville? I have some ideas.
Every Christmas, I think the entire main stretch of Collinsville should be decorated in Christmas lights. There is a small town in NC that is nicknamed the Christmas Town, and every year, the entire town (it's very small, think of Floyd) is garbbed out in Christmas lights and decorations. People from all over come to this town every year to see the lights. The area could invite seasonal vendors to come and setup shop throughout the town during the holiday season and make it into a big Christmas celebration.
The other ideas I had, (kind of piggybacking off of the vendor idea) is to have an annual flea market event throughout Martinsville. Have vendors from all over come to sell their items, have food trucks, have live music, etc. This could be something they do on a three day weekend or something like that. Kind of like the Hillsville Flea Market. Again, something that could potentially bring people from the region in.
The other ideas I have kind of copycat what you see elsewhere. Like a strawberry festival, wine festival, or beer fest.
I'm just thinking of something that everybody could look forward to that would bring folks together and maybe bring folks into the area for a day or two.