two busiest events we have here outside of the july 4th celebration,are the two races here in the spring and fall,common sense will tell anybody that wants that to continue for that to happen,we should keep our roads in great shape or we just may have one of the races to someplace else that makes more money and has better roads and a bigger audiences and higher profit for nascar too.
I-73 would also help to easily bring in more out of towners to the NASCAR event. It's almost like throwing a lasso around a neighboring city and pulling it closer to your guys. The new roads that has helped to bypass much of 68 down here has really help to speed up rush hour traffic heading back into VA. Also helps with my commute home as well. Before, I would get stuck in a huge line of bumper to bumper traffic on 68. Now, no more bad traffic.
Things like a new interstate works wonders for areas that need revitalization.
Now, as far as events in Martinsville, there are existing events that I think need to be re-worked to attract more people to the area. Such as the Beach Music Festival. I have been going to that thing for over 20 years, and each year, it gets smaller and smaller, and the crowd gets older and older (yes, I get older too!) They turned it into a three day, camping event, but it hasn't helped the actually main event itself, which happens on Saturday. This past event, I swear, I think that was the smallest turn out to the festival I have ever seen. We look at events like Floyd Fest and Rooster Walk, and those events continue to grow. I worked Floyd Fest one year (only year I've gotten to go), and man, that was a HUGE event! I've never gotten to go to Rooster Walk, but would love to. Those events tell you that people love outdoor concert festivals, and there's no reason why the beach music festival can't still be as attractive as those events. The problem is, there's no advertising. Yes, they have a Facebook account, but you see no visible signs about it around town. Nothing down here in Greensboro.
Personally, I think they could combine some other things with the event to make it more attractive for people to come out. They wouldn't need to change location, because I think Wayside Park is a great location. But, they need to do something different. One suggestion I heard was to combine it with a food truck festival. There are people who will travel to food truck festivals. It's a big, big thing outside of Martinsville. Another idea I had was to combine a wine festival/beer festival with it. Smith Mountain Lake Wine Festival has a huge turnout every year. We just had our annual beer festival at the Greensboro Coliseum a few weeks ago, and that event attracts a massive amount of people. Now, of course, you'd have to have smaller versions of either one at the beach festival, but enough to attract new people. If they had a combination of a food truck festival, a beer festival, and wine festival, all rolled up into the beach festival, it would be a huge hit. I've been wanting to see what it would take to start such an event down this way, because people from this area would turn out for such an event. And I think they would gladly travel up to Patrick County for this event if it's set up right and it's advertised correctly.