They are saying 2018 will be a really big year for Netflix...
Netflix is said to be spending 8 billion on content this year. That is just absolutely nuts. Considering the kind of analytical data they have to consume, I find it quite likely that niche film genres with dedicated audiences will thrive with this model.
For example, the big studios won't touch the "adult thrillers" of the 90's (Kevin Costner/Richard Gere type fare) because anything attached with an "R" rating automatically sees reduced revenue. Modestly budgeted effects movies that don't have to toe the line due to merchandising constraints will have a chance to see the light of day as well.
Some interesting info ....
Netflix just released their first big-budget action movie with Will Smith as the star. They spent 100 million on the production. We're talking big-time movie production that rivals anything any other studio makes. If this were released at the theater, they'd be looking for a 40-50 million dollar opening weekend to make the film a success.
Although Netflix is notorious for keeping their numbers as much of a secret as possible, Nielsen recently started tracking them as best they could. These numbers ONLY include TV's used to watch Netflix, not mobile, tablets, or even computers.
Nielsen reports that 11 million people watched Smith's movie "Bright" within the first 3 days. The average ticket price at the theater for 2017 is $8.89, giving us an approximated total of what could have been a 97 million dollar haul. Just for their television viewers. The vast majority of subscribers make use of their other devices which can't be measured by a third party currently.